Posts Tagged ‘internet marketing’

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Good, Simple Strategies For Internet Marketers To Provide Great Customer Service

Thursday, August 19th, 2010

I incorporate the use of these attraction marketing techniques for thesis theme niche. How do you decide whether to return to a particular store or business when you shop? By the customer service provided to you by the sales clerks of course! Most likely, when you consider whether to return to a certain business, retail store or restaurant in the future, what determines your decision is the kind of customer service you received there in the past. Many internet marketers do not appreciate how critical customer service is to their businesses. The impersonality of the internet may make online marketers feel anonymous, but they still have to focus on customer service if they want to get more customers! Here are some ways that you, as an internet marketer, can provide good customer service to your buyers.

When someone contacts you, make sure you answer as soon as possible. Do your best to answer any messages within a 24 hour period. The messages you send should always be personally written by you. Don’t send out impersonal, automated messages. Responding quickly to any questions, remarks or complaints shows people that you are a real person who cares about them. If you had an offline business, would you ignore customers who walked in the door or called you on the phone? No offline business could get away with this for long!   I experienced a lot of luck with it promoting thesistheme.

Look over the quality of the pages on your web site and make sure they are written well and attractive. Correct any mistakes in spelling or grammar. When it comes to the internet, the initial impression you make on people is through your website. If you appear to be someone who doesn’t write well or doesn’t take the trouble to correct their mistakes, people will not be inclined to trust the quality of what you are selling. If writing is not your strong suit, hire someone to help you! If you go to forums related to freelancing or internet marketing you can find many writers and editors offering their services.

Giving support for products or services is a good idea. Technology is more difficult for some customers than others. Customers will be so happy if you offer technical support. Make sure they know they just need to ask for your help. It will also encourage them to recommend you to their friends. Your customers will tell their friends, and they will tell their friends, and so on and so forth. By offering free support for your products and services, customers see that you care about more than just how much money you make. This will increase your business.

You can start to improve your customer service right now; just think about this aspect of your business with every action you take. One of the reasons people are hesitant to buy online is because they are afraid of being scammed and not receiving any customer service. The best way to improve the image of online businesses, and yours in particular, is to make sure you give people the best possible customer service. thesistheme, give it a try yourself, and see if it works for you.

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Simple And Profitable Free Online Dating Marketing Strategies

Thursday, July 29th, 2010

Free Dating Sites is one of the most popular online topics nowadays. Are you trying to make money on the web? That’s what got you interested in Free Online Dating marketing, no doubt. When it comes to the details on how you are going to do it, you may still be trying to figure it out. The truth is that earning money over the Free Online Dating is more complicated than simply making the decision to use the Free Online Dating to turn a profit. There are a lot of different ways that Free Online Dating marketers can make money even when they haven’t ever tried to make even a single dollar over the Free Online Dating. Let’s look at some good ways to get started with online marketing.  Fine… now we’ll forge ahead and talk about some things new IM marketers can think about and maybe use with Online Dating Tips.

Sites like Etsy exist for people who are happy to make their own products and then sell them. Etsy is the type of site specifically created for people who are good with crafts who want to make money online. These sites are best for people who are good at things like crochet, knitting, painting, drawing, scrapbooking, sewing, carving and making decorative items. You could also choose to sell your own items through your own website. You can save money on commissions to middle men by having your own site. The best part about this form of Free Online Dating marketing is that you can use it to make money offline as well!

Selling software is a goldmine. Software makes peoples lives easier and we all know that anything with the word easy attached is a hot seller. Just do some research to identify what people want then sell it to them. Once you have your software created you need to sell copies of it. With some e-mail marketing and some online promotions, you could earn quite a lot of money through your software and application sales. And the good part about this method is that you can use it with any kind of product: not just software. What’s more is that you can purchase a tool which allows your product to be automatically delivered to customers once they purchase – that means you can set it up and just let it run.

Do you have experience in sales or developing profitable products? You might consider becoming a marketing consultant or coach for people who need support in their own lives or businesses. Coaching or mentoring has become a popular field, as people who need help in some area will pay someone who has the right expertise. Consulting is something you can do in person as well as online, and many people earn six figure incomes doing this. You can use all the skills you acquired in any previous careers and use them in your consulting business. You can find a way to get involved with Free Online Dating marketing no matter who you are or what your career or educational background might be. There are just so many diverse opportunities online, and there is always room for more. You simply have to be ready to put in some work and be willing to try some different strategies and you will eventually succeed at Free Online Dating marketing.

A successful Free Online Dating business eventually becomes largely automated, which means money comes in whether you are working at it that day or not. Be open to experimenting with different strategies until you find one or two that really work for you. Eventually you’ll be making money hand over fist! For more information about getting a successful internet marketing started, please look into Okcupid vs. Plenty of Fish.

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The Formula For A Profitable Web Site

Sunday, June 13th, 2010

Have you been on Comcast.com or Amazon.com recently?   What was the first thing that came to mind when you arrived?  Most likely, it was something like:  “Terrific, now that I’m here, lets get to what I need.” 

Now, think for a moment about a site you may have visited that was less effective.  Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur.  I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”

Trust is the key to having an effective web site on the Internet. This is particularly critical for authors or speakers whose products and services are, for all intents and purposes, themselves.   If a caller to your site doubts your integrity, most likely they will exit your site and will never return.  I would like to point out a few of the essential ingredients to forging that belief and developing an effective web site.

Number one is to make sure that your web site clearly identifies you as a real person.  Visitors to your web site must know from the first moment they arrive how you stand out from all the others out there.  You can achieve this goal in a number of ways.  Pay careful attention that your website copy is in your own words and you might want to find website art to cement your message.  Just never lose site of what you want your visitors to know about you from your site. 

Second, your web site must immediately show people that you have a proven track record in your industry.  One way to achieve this is through the strategic use of effective copy writing and testimonials.  Don’t hide your victories deep in your website, make sure they are well displayed on every page for your site visitors to view. 

Lastly, you must convey through your web site that you can resolve your customer’s troubles.  Site visitors have plenty to do and would be thrilled if you could offer them a solution to their problem and they could stop hunting for one.  Your effective, believable website is your advertisement to make that happen.

Be sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaking career online.

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How to Decide upon a Home business Guide

Tuesday, June 8th, 2010

‘Exactly how do I choose the right small small business consultant?’ can be a very difficult question for any business owner. But the first question we need to answer is why would they need one in the first place?Operating any business is hard these days, from retail to manufacturing and everywhere in-between, the number of rules and regulations to comply with seems to be growing by the week. From health and safety to employment law, if you’re not on top of everything, you stand to take a very big fall when things go wrong. Moreover, you might well know how to carry out the main aspects of your organization, but are you getting the maximum gain from your marketing and advertising? Are you managing your business data and records well and reaping helpful benefits from the information they comprise? Are you focusing your efforts on the consumers who actually generate profit as an alternative of just improving your return? A good small small business consultant should be able to take away the difficulties of running a business, enable you to concentrate on the items you do well and ultimately improve the turnover, profit and performance of your company.

So precisely how do I choose a good small enterprise consultant?However, there’s no magic formula to choosing a small company consultant, but the first thing you need to make a decision is ‘Exactly what do I want to obtain?’ A few consultants specialise in one specific area – advertising, health and safety, human resources, management systems, affordable web design, %imeye and so forth – while others offer a total package of consultancy so that you only need to work with one organization. Narrowing down your requirements should allow you to concentrate on a handful of companies, either locally or nationally, who look to be able to deal with the work you demand.

After you have a specific target in mind, make contact with the firms that you’ve shortlisted and ask them about just what they can do to fulfil your specifications and what the likely cost is going to be. Furthermore, and very importantly, ask them for the contact details of firms for whom they have done similar work for in the past – any small company consultancy that isn’t prepared to do this, should be taken off your shortlist. Speak to the past clients to get an concept of how well things went, were targets met, etc to build up a picture of the professionals you’re looking to deal with. Have a look at the credentials the small small business consultant has – are they a member of any professional bodies who can examine their abilities, do they have the appropriate affiliate genie insurance policy in place for the work you need them to do – generally, iron out any uncertainties you have over the professionalism and reliability of their organization and the work they are doing.

Subsequently, you’ve now narrowed the choice down to one or two possibilities. This is the stage to write a clear description of what you want to accomplish (not how you want them to achieve it) and ask the new shortlisted organization consultants to propose just how they will attain your objectives, exactly how much it will cost as well as what comeback there will be if they can’t accomplish what you want. Armed with all of the facts and figures, the final choice is really just down to personal feeling; presuming this internet marketing guide solutions and costs are fairly similar – choose the right small enterprise consultant to work with and it should be the best thing that has ever happened to your enterprise.

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How To Create 20 Killer Benefit Statements in 20 Minutes in Copywriting for the Web

Thursday, May 13th, 2010

Thinking up great benefit statements has always been the most challenging part of copywriting for the web. And, second to the headline, the benefits are what sell people on your product, service, idea or even political opinion.

In comparison, the other parts of copywriting that people might find challenging, such as stories, headlines, and great price offers were easy. The benefits list always drove me crazy; until I discovered the secret to creating one benefit or more per minute.

You might remember from any basic sales course that people do not care about features nearly as much as they want to know the benefits. Knowing the truth to that, I started to take a closer look at what benefits really are. They’re action items, right? You “save” money or “stop” wasting time, for example. So, why not start out all benefit statements with action verbs? Here’s the process:

1.  Get a long list of alphabetized action verbs.

2.  Put the list on your desk or computer screen where you can see the entire list
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3.  Beginning with the letter A, read each verb aloud and come up with a descriptive sentence about your product or service that includes the verb.

For example, the first word in my list of verbs is “Accelerate”.

So, I might say to myself that my product helps people to “Accelerate your learning speed by     getting true hands-on training with every command”.

4.  Write as many benefits as you can and don’t stop! You’ll weed out the benefits later that don’t have as much punch as you thought. Don’t worry about duplicates right now either. Just keep an open mind and write down any benefit statements that come to mind about your product or service.

5.  Now you organize your benefit list in order of priority from most important benefit to last.

This process has worked for me to write great benefits statements, as well as when coming up with article ideas for my blog, such as “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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Advance Planning Will Make the Most of Your Website

Saturday, May 1st, 2010

One of the most difficult, but key components of the Internet marketing process is to design your website to achieve the goals you have set for your business.  Yet, most people completely bypass this important step or, worse, just turn the whole project over to a website designer to handle. 

When you take the time to strategically plan the outline of your new website or an upgrade of your current one, not only will you achieve a website that will show off your business in the best way, but one you will be able to add and edit content easily, and probably most important will help to achieve your overall business goals.  Here are a few steps to use in the planning process:

1.  Write down on a piece of paper everything you think the visitors to your web site might want to know about your product or service.  If you are planning a website for a school, for example, the visitors would be interested in how man students attend, classroom sizes, staff information and sports offered.  Brainstorm every possible topic someone might want to know related to the industry, product or service your website will be offering.

2.  Put yourself into the visitor’s shoes.  Visit some websites and review them as if you are in the market for the services those sites have to offer.  As a visitor, what do you like and dislike about each site?  Does the website inspire you to take further action?  Are you able to find what you are looking for quickly and easily? How many different pages do you have to click through to find what you want?  Take notes on all this information with the purpose of making your own website as visitor friendly as possible.

3.  Do keyword research to find out what visitors will be searching for. Google has a free keyword research tool that will work fine for this purpose.  Type in a general phrase such as “high school” and see what other keywords come up.  These are the topics that people are searching for already.  By arming yourself with this information, you will be able to plan your website to answer their questions right away. 

4.  Plan your new website so that it can expand.  Don’t be lured into a website format that won’t let you expand easily to add new content pages or products.  A website is not static, but rather should change constantly to meet your customer needs. 

5.  Plan a website that you can control, rather than be at the mercy of a web designer to make even small changes to your website.   Successful Internet marketing today relies on a dynamic website with fresh content added often, and having an antiquated website that only your designer can change will just not work anymore.  Your new website should be on a platform that lets you add content quickly and easily.

Your website is most often one of the biggest marketing expenses your business will encounter.  Don’t waste it with an inferior website that doesn’t support your business objectives. 

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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How To Create 20 Killer Benefit Statements in 20 Minutes in Copywriting for the Web

Thursday, April 1st, 2010

Thinking up great benefit statements has always been the most challenging part of copywriting for the web. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

All of the other parts of copywriting such as good headlines, price offers and stories were much easier for me than finding good benefit statements. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

Any basic sales course will tell you that features don’t sell a product or service, benefits do. Knowing that, I started to try to get to the bottom of what benefits actually are. They’re action items, right? For example, you “lose” weight or “make” money. If that is true, how bout starting each benefit statement with an action verb? This is the process to take:

1.  Find a long list of action verbs and alphabetize them.

2.  On your computer or desk, spread out the list so you can see the whole thing
.
3.  Begin with the first verb in your list that begins with the letter A and read the verb out loud and make a sentence out of it that describes one benefit of your product.

For example, the first word in my list of verbs is “Accelerate”.

So, I might say to myself that my product helps people to “Accelerate your learning speed by     getting true hands-on training with every command”.

4.  Write as many benefits as you can and don’t stop! You will be able to pare down your list to only those that give the best punch later. Don’t worry about duplicates right now either. Just open your mind to think about your product or service and brainstorm benefit ideas as they come.

5.  Prioritize your list with the most important benefit statements first and the least important last.

I’ve used this process not only for creating benefits lists, but also for writing articles, such as “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. Most of the time, you won’t need more than a great list of 20 benefits.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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Track Conversion Rates and Meet Your Sales Goals

Saturday, March 6th, 2010

How many leads do you need to make the amount of money you want to have in a year? While this may seem like an easy question, not a lot of people can come up with the number.

There are two things to consider regarding this question.  First, there are your expenses.  You should make sure to have an online accounting program advanced enough to help you analyze your costs and how they relate to your profitability. 

The second factor is your ability to convert leads to sales (conversion rate).  If you are successful at lead conversion, you will see a significant improvement to your bottom line. 

Let’s take a look at the process more closely:

The first thing you will do is to work out what sales level you want to achieve each month. For our purposes, let’s use $100,000 as your monthly sales goal.

Now you need to figure out your conversion rate. In order to keep this example easy, suppose that all of your leads come from your website. 

Suppose you convert 2 and a half out of 1000 visitors into paying customers. You have a .25% conversion rate.

Here is a formula to calculate the number of visitors your would need to meet your monthly sales goals.  To keep it easy, suppose that each conversion will ultimately result in a sale.

(Desired Sales / Sale Price / Conversion Rate) X 100

The formula would look like this, if you want to achieve $100,000 a month in sales, you have a conversion rate of .25% and your average sales price is $20:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Wow!  That is a lot of visitation!  Not to worry, there are things that can be adjusted.  The average price can increase. Your can improve your conversion rate or you can multiply visitors.

For most people, the best place to start is conversion rate. If you test a bit, it’s actually quite easy to bring a .25% conversion rate into the 1.5% or even 2% range.

Let’s look at the difference that would make using the formula:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

That’s a nice change! 

You can improve things even more by raising your average sale to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal. 

Today, it’s all about working smarter, not harder.  Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient. 

Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year”  to learn about an online accounting program that makes it simple to track your conversion rates.

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Internet Marketing: The Central Component

Tuesday, September 22nd, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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The Most Important Part of Internet Marketing

Tuesday, September 22nd, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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